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DB Group

Business telecoms and utility consultants, DB Group, has selected one of NetSuite’s longest standing UK Parnters, Cofficient, to implement NetSuite CRM.  Their new software forms part of a drive grow the business further in 2017.

The telecoms arm of the business, known as DB Comms, will be the first division to roll out NetSuite CRM.  The new software will be used to manage the sales and customer care elements of the business.  Longer term the plan will be to add NetSuite Finance to the mix to create a 360 degree view of the customer.

We knew that cloud was the way forward” says group Director, Martin Brown.  “The business has been expanding rapidly and has so much potential to continue to do so.  We wanted to select a solution that would help us drive our business now and in the future.  Cloud based NetSuite is very extensible and futureproofs our business nicely”.

DBComms has been growing rapidly year on year.  With the recruitment of additional sales and support personnel the requirement for updated CRM became pressing.

Says Business Development Manager Liam Bonthron, “DBComms is getting more and more sophisticated in terms of how it handles the customer experience.   Our customers come first.  But it was becoming clear that we needed a modern system to help us manage these interactions.  It’s partly about automating the process to free up our time, but mostly NetSuite will help us maintain the level of service that customers have become used to.  We have confidence that Cofficient will help us achieve that”

Paul Grant, Director at Cofficient Ltd says, “We are delighted to welcome David Brown Consulting into the NetSuite/Cofficient family.  They have very clearly defined processes in their Telecoms area that match the systematic processes of NetSuite CRM and allows them to scale their business efficiently.  We also look forward to deploying NetSuite additional capabilities, including finance, that will support a full 360 degree view of the customer and will result in a seamless experience for both the DB consulting team and their customers”.

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