{"id":13346,"date":"2021-10-12T13:58:25","date_gmt":"2021-10-12T12:58:25","guid":{"rendered":"https:\/\/cofficient.co.uk\/?p=13346"},"modified":"2021-10-12T13:58:25","modified_gmt":"2021-10-12T12:58:25","slug":"rookie-errors-when-using-automation-and-how-to-avoid-them","status":"publish","type":"post","link":"https:\/\/www.cofficient.co.uk\/rookie-errors-when-using-automation-and-how-to-avoid-them\/","title":{"rendered":"Rookie Errors When Using Automation And How To Avoid Them"},"content":{"rendered":"
Startups are beginning to see the value in using automation in the workplace.<\/p>\n
According to NetSuite, 31% of businesses in 2020 had automated at least one function, a statistic that is predicted to increase.<\/p>\n
With large, established businesses and small startups both gravitating towards automation technology, there’s some common, easy to make mistakes that can limit or impede the efficiency of your automation tech.<\/p>\n
Here are some of the most well-known errors and how you can avoid them:<\/p>\n
<\/p>\n
If you plan on sending out automated emails to customers, make sure you don’t bombard them.<\/p>\n
We’ve all got (or had) that one company in our inbox that sends us dozens of emails a week.\u00a0 It may well have started as a business that we genuinely really liked or bought from frequently, innocently permitting them to send us the occasional email (emphasis on occasional<\/em>) only to end up inundated with email after email, every day.<\/p>\n Eventually, that business you had so much respect for now provokes an eye-roll when you see their name crop up in your inbox, and you decide to unsubscribe from their mailing list.<\/p>\n Don’t be that kind of business.\u00a0 People have a good eye for what level of contact is acceptable and dozens of emails a week certainly isn’t.<\/p>\n The good thing is, this is easy to avoid.\u00a0 Just be mindful of how many emails a week you are sending out via automation, and you will avoid gaining a reputation as “that business that won’t shut up”.<\/p>\n <\/p>\n Annoyingly, some softwares don’t work with others.\u00a0 A famous example is when PC owners decide to change their anti-virus software but forget to delete the old one.\u00a0 What tends to happen is that the two softwares interfere with one another, and in severe cases, this can lead to the computer system crashing and needing expert help.<\/p>\n The same thing can happen with automation.\u00a0 For instance, if you are a marketing company, you might purchase a tool that helps generate better leads, but it may work at odds with your CRM platform.\u00a0 As a result, you might not get the leads you had invested in getting.<\/p>\n To avoid this, research which automation programmes work with the software you use in your business.\u00a0 Don’t be afraid to ask the company you are considering buying from – they’re there to help, after all.<\/p>\n <\/p>\n As handy and efficient as automation services are, they are not infallible.<\/p>\nIntegrating Automation With Platforms That Aren’t Compatible<\/h4>\n
Not Supervising Your Automation<\/h4>\n